Inbound marketing is all about attracting strangers to your website, converting them into visitors and then to leads. Here are the best practices to design landing page and thank you page for successful campaign that can help you to attract visitors and convert them into potential customers.
Source:Hubspot
Conversion Process-
- Call-To-Action(CTA)
- Landing Page
- Thank You Page
How should be your landing page?
You must have below elements to have effective landing page –
Form to gather information
This is the most important element on the landing page. Every digital marketer must suggest and give recommendations his creative and development team to place conversion form on landing page.
Clear and action oriented headline
Write your offer with clear and action-oriented headline. Visitors should know what they’re getting from you and how can they access the offer or product or services you are offering to them. Read about how to use heading text for semantic structure of the webpage.
Explain offer clearly and emphasise the offer value
Write the offer in correct and exact words which can be easy to understand for users or visitors. Also, write the explanation of offer in 2-3 sentences. Use visualisations to make an emphasis on offer value i.e. bold or italics or use bigger font or have different font colour for offer value.
Avoid showing navigation menu and any other links
Don’t show navigation menu and any other site links on landing page. They distract visitors from the offer you are displaying and you may lose on conversion lead.
Form length should not be more than required
Don’t show unnecessary fields in the form. Only have the number of fields which are required to gather the information you require so that one can eligible to claim a offer.
Include video, animation , relevant images
You can include videos, animation or relevant images that introduces offer to visitors and communicate the offer effectively with visitors. This also helps to keep visitors for longer time period on the landing page and can interests them to engage with you.
Need social share buttons
With social share buttons visitors can share the offer among their social networks and help you to spread the word about your offers in the form of products or services and brand.
Use numbers,bullets and bold fonts to emphasise message
This makes offer easy to read and understand by visitors. With more understanding of offer they are more likely to convert into lead and can be a potential customers for you.
A conversion process can occur during all three stages mentioned below during buyer’s journey.
awareness–>consideration–>decision
Below is an example of ideal landing page –
Check performance, make a changes – one at a time
You can always have a A/B testing for landing page and check how they are performing. You can make changes , one at a time, to check its effect on visitor engagement. For example, you can change the font size or you can use different font colour for offer headline and check performance of the landing page.
Ideal conversion rate for campaign with good and effective landing page is 20%.
How to design thank you page?
Below section will help you to understand importance of thank you page.
Purpose
Thank you page should end conversion process.It is always better to have thank you page than inline thank you message, because it helps you to provide more information about your business, organisation, your products and services.With thank you page, you get the opportunity to say thanks to visitors.
Show another offers
It can help someone to continue through the buyer’s journey. You can show another offers that can interest user and user can long term relationship with you.
Social media reach
Provide social media icons with links pointing to social media pages of your business. This is the opportunity to increase social media reach.
Display site’s navigation menu
Unlike landing page you can show site’s navigation or any other menu link to the visitors. This will help to engage users further on your website.
Below is the perfect example of “thank you” page.
If you have any other thought on this, please, comment. If you like this post, please, don’t forget to share it.
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