Overview of ChatGPT:

ChatGPT’s release on November 30, 2022 led to a cascade of competition, including Bard and Bing, although the latter runs on OpenAI’s technology.

ChatGPT and Bing uses GT technology whereas Bard uses LaMDA

“GPT: Chat Generative Pre-trained Transformer

LaMDA Stands For Language Model For Dialogue Applications”

ChatGPT had 175 billion parameters that it has used and learned from, including:

• Articles.
• Books.
• Websites.
• Etc.

ChatGPT & SEO:

Is it going to kill SEO? Answer is NO.

SEO Killers à Voice Search and smart assistant à TikTokàMetaVerseà now ChatGPT

“Like people were saying Voice Search and smart assistant will kill SEO, then they said TikTok will take over and then sae fear was about metaverse. But nothing could and will replace SEO.”

It happens every couple of years, says; SEO pro, Ryan Jones

How we search, what devices we use, and whether the answer is a link to a website will forever be up for debate.

Google’s team decided to follow a LaMDA model for its neural network because it is a more natural way to respond to questions. The goal of the team was to provide conversational responses to queries.

The platform is trained on conversations and human dialog, but it is also apparent that Google uses search data to provide real-time data.

Google uses an Infiniset of data, which are datasets that we really don’t know much about at this point, as Google has kept this information private.

Since these bots are learning from sources worldwide, they also have a tendency to provide false information.

Chatbots can hallucinate, but they’re also very convincing in their responses. It’s important to heed the warning of the developers.

https://www.searchenginejournal.com/chatgpt-vs-bard-vs-bing/483690/

Google tells us:

Google Bard PromptScreenshot from Google Bard, April 2023

Bing also tells us:

Bing Chat PromptScreenshot from Bing Chat, April 2023

If you’re using chatbots for anything that requires facts and studies, be sure to crosscheck your work and verify that the facts and events actually happened.

AI tools, like ChatGPT, aren’t pulling any information from a database of facts. They don’t have an index or a knowledge graph.

They don’t “store” information the way a search engine does. They’re simply predicting what words or sentences will come next based on the material they’ve been trained on. They don’t store this training material, though.

They’re using word vectors to determine what words are most likely to come next. That’s why they can be so good and also hallucinate.

AI can’t crawl the internet. It has no knowledge of current events and can’t cite sources because it doesn’t know or retain that information.

What ChatGPT Can Do Vs. What It Can’t

It’s good at showing me how to write an Excel formula or MySQL query, but it will never teach me MySQL, sell me a course, or let me talk with other developers about database theory.

Those are things a search engine can help me do.

using ChatGPT’s API as an SEO tool to help create content briefs, categorize and cluster keywords, write complicated regular expressions for redirects, and even generate XML or JSON-LD code based on given inputs.

These rely on tons of inputs from various sources and require lots of manual reviews.

But AI will never be capable of coming up with insights or creating new ideas, staying on top of the latest trends, or providing the experience, expertise, authority, or trust that a real author can.

Remember: It’s not thinking, citing, or even pulling data from a database. It’s just looking at the next-word probabilities.

So far, no data shows people would prefer auto-generated, re-worded content over unique curated content written by a real human being.

People want fresh ideas and insights that only people can provide. (If we add an I to E-E-A-T, where should it go?)

If your business or content delivers value through insights, curation, current trends, recommendations, solving problems, or performing an action, then SEO and search engines aren’t going anywhere.

• Microsoft Bing’s Fabrice Canel says SEO will never be “dead.”
• Bing needs the help of SEO professionals to optimize content for its new AI-powered algorithm.
• Optimize websites for Bing’s new AI-powered search engine by using the lastmod tag, adopting IndexNow, and creating quality content with semantic markup.

SEO to support Bing AI –

• oin bing.com/new
• Adopt indexnow.org
• Review and fix sitemap lastmod dates
• Use Bing Webmaster tools
• See what users want with clarity.microsoft.com
• Read the Bing Webmaster Guidelines to understand better how Bing finds, indexes, and ranks websites.

Applications of AI across the customer lifecycle. ChatGPT is in the chatbot category supporting the Convert/Engage part of the RACE customer lifecycle.

Google announced today that it will soon be rolling out AI-powered features in its search results, providing users with a new, more intuitive way to navigate and understand the web.

• A new experimental conversational AI service called Bard, powered by LaMDA, will deliver accurate and high-quality answers to users.

How AIs Learn From Your Content

Large Language Models (LLMs) are trained on data that originates from multiple sources. Many of these datasets are open source and are freely used for training AIs.

In general, Large Language Models use a wide variety of sources to train from.

Examples of the kinds of sources used:

• Wikipedia
• Government court records
• Books
• Emails
• Crawled websites

There are actually portals and websites offering datasets that are giving away vast amounts of information.

One of the portals is hosted by Amazon, offering thousands of datasets at the Registry of Open Data on AWS.

Datasets Used to Train ChatGPT

1. Common Crawl (filtered)
2. WebText2
3. Books1
4. Books2
5. Wikipedia

How to Block ChatGPT From Using Your Website Content

The name of the Common Crawl bot is, CCBot.

Add the following to your robots.txt file to block the Common Crawl bot:

User-agent: CCBot

Disallow: /

Use this in your robots meta tag:

<meta name="CCBot" content="nofollow">

However, there is currently no way to remove one’s website content from existing datasets.

Disadvantages Of ChatGPT Content

1. Phrase Usage Makes It Detectable As Non-Human
2. ChatGPT Lacks Ability For Expression
3. ChatGPT Does Not Produce Insights
4. ChatGPT Is Too Wordy
5. ChatGPT Is Overly Detailed And Comprehensive
6. ChatGPT Lies (Hallucinates Facts)
7. ChatGPT Is Unnatural Because It’s Not Divergent
8. ChatGPT Contains A Bias Towards Being Neutral
9. ChatGPT Is Biased To Be Formal
10. ChatGPT Is Still In Training

The Best Use of AI for SEO

The best use of AI tools is for scaling SEO in a way that makes a worker more productive. That usually consists of letting the AI do the tedious work of research and analysis.

Summarizing webpages to create a meta description could be an acceptable use, as Google specifically says that’s not against its guidelines.

Using ChatGPT to generate an outline or a content brief might be an interesting use.

Handing off content creation to an AI and publishing it as-is might not be the most effective use of AI if it isn’t first reviewed for quality, accuracy and helpfulness.