Browse our complete collection of historical articles on SEO, digital marketing, and web technologies.
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Primary Things To Keep In Mind While Doing Site Audit
Below are few things that one should keep in mind while doing website audit or website analysis – 1. ‘WWW’ Resolve / Home Page URL Canonicalisation Priority: HIGH Your website without www should redirect to www (or the opposite). Otherwise it can lead to duplicate content!Redirecting requests from a non-preferred domain is important because search engines consider URLs…
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Best Practices to Design Landing Page and Thank You Page for Successful Campaign
Inbound marketing is all about attracting strangers to your website, converting them into visitors and then to leads. Here are the best practices to design landing page and thank you page for successful campaign that can help you to attract visitors and convert them into potential customers. Source:Hubspot Conversion Process- How should be your landing page?…
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Top SEO Recommendations and Tips for Website Security
It is always important to have clean and secure website in order to prevent it from search engine blacklisting, to increase its credibility and authority in the eyes of search engines like Google. Here are the top SEO recommendations and tips for website security. Migrating from HTTP to HTTPS From August 2014, Google started considering…
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H1 Tags for Heading Text and How to use them to Improve SEO Performance?
There are various on-page and off-page elements which are considered as influential search engine ranking factors for any website. While search engine algorithms are continuously evolving and there are different trends over the time, importance of many factors have been reduced. On the other hand Google introduces new elements which play an important role in the…
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What is Mobile App Deep Links and Differed Deep Linking?
Mobile App Deep LinkingMobile App Deep Links are links for the inner pages of App or links for app screen pages other than home page.With deep links you can launch app from a webpage or email.With deep links you can launch a native mobile application via a link.It directly links user to specific screen page or…
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Getting Mobile Apps(Android) Indexed in Google Search
These guidelines will help you to understand how mobile app will be crawled by Google and will allow users to access your app directly from search results. Indexing mobile apps in Google search can be achieved with these superb tips.Support HTTP deep links in your app by adding intent filters to your manifest.Use web URLs (HTTP) for app…
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Top 12 Key Factors To Consider While Doing SEO Competition Analysis
Below are top 12 key things one need to consider while doing SEO competition analysis – Recently, I have done website audit for reputed brand in banking sector who wants to make an entry to general insurance business. There are many well-known brands such who provide general insurance. I analyse them for competition study for…
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3 Approaches To Add Content On Single Page Website: Pros and Cons
There are different tricks to add different content sections into single page website. SEO pros need to decide which trick can make such sites SEO-friendly. They also have to make sure how such site can rank for multiple search terms. Below are 3 different approaches to add content sections into single page website – Let’s…
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Multi-Country URL Guide: ccTLD, Subdomain or Subfolder
If you want to grow your business in multiple countries and want to show up it on your website, you’re worrying about how to structure the website to show content for multiple countries. How to structure URLs so that you can have a brand impact as well as SEO impact in your targeted regions. This…
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Mobile-First Indexing: What It Means for Your SEO Strategy
With the advancement of technology, usage of computers has shifted to mobiles and tablets. Statistics show that next-generation internet users will be predominantly mobile. This shift has profound implications for SEO, culminating in Google’s mobile-first indexing initiative. What is Mobile-First Indexing? Mobile-first indexing means Google predominantly uses the mobile version of a website’s content for…
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Guide to Optimize Local Business Listings
Local search is one of the fastest-growing segments of digital marketing. When someone nearby searches for a business like yours, a well-optimized local listing can be the difference between winning or losing that customer. Here’s a complete guide to optimizing your local business listings. Why Local Listings Matter Statistics paint a clear picture of local…
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Understanding Online Advertising: A Beginner’s Guide
Online advertising has become the dominant force in marketing, with global digital ad spend exceeding traditional media. If you’re new to online advertising, this guide will help you understand the landscape and make informed decisions for your business. What is Online Advertising? Online advertising refers to any form of paid promotion that appears on the…
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Creative Ideas of Online Marketing
Online marketing is constantly evolving, and businesses need to adapt to new creative strategies to stay ahead of the competition. Here are some of the most effective and creative ideas for online marketing. Content Marketing Strategy Content is king in the digital world. Creating high-quality, informative, and engaging content helps build trust with your audience.…
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How to Reduce Bounce Rate on Your Website
Bounce rate is one of the most important metrics in web analytics, representing the percentage of visitors who leave your site after viewing only one page. A high bounce rate often signals poor user experience or a mismatch between user expectations and your content. Understanding Bounce Rate A “bounce” occurs when a visitor lands on…
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Google Penguin 2.1 Update Hurt Many Webmasters
Google’s Penguin 2.1 update rolled out and sent shockwaves through the SEO community, hitting many websites hard. The update focused on link quality and penalized sites that had engaged in manipulative link-building practices. What is Google Penguin? Google Penguin is an algorithm filter designed to catch websites that violate Google’s Webmaster Guidelines, specifically those that…
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10 Reasons Why Blogging is Important in Digital Marketing
Blogging has evolved from personal online journals to one of the most powerful tools in digital marketing. Whether you run a small business or a large enterprise, a well-maintained blog delivers tangible business results. Here are 10 reasons why blogging is essential in digital marketing. 1. Drives Organic Traffic Every blog post is a new…
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Google Webmasters Introducing New Speed Report in Search Console
Google Webmasters confirmed that they are working hard to build a new Speed Report in Search Console. This development signals Google’s ongoing commitment to page speed as a critical ranking factor and user experience metric. Why Google Introduced the Speed Report Page speed has been a ranking factor for desktop searches since 2010 and for…
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Google BERT Update – How It Will Change SEO & Its Impact On Content Marketing
Google’s BERT (Bidirectional Encoder Representations from Transformers) update represents the biggest leap forward in search since Google launched RankBrain. Understanding BERT is essential for any SEO professional or content marketer. What is BERT? BERT is a natural language processing (NLP) model developed by Google that helps the search engine better understand the nuances and context…
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Customer Lifetime Value (CLV) – Google Analytics Feature To Understand LTV Reports
Customer Lifetime Value (CLV), also known as LTV, represents the total revenue you can expect from a customer throughout their entire relationship with your business. Understanding CLV helps you make smarter marketing and business decisions. What is Customer Lifetime Value? CLV answers the question: “How much is a customer worth to my business over time?”…
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How to Optimize YouTube Live Videos
YouTube Live is a powerful tool for content creators and businesses, enabling real-time connection with audiences. However, to maximize your reach and effectiveness, optimization is crucial both before and after your live session. Before Going Live Preparation is the most important phase of YouTube Live optimization. Title and Description Optimization Your stream title should be…
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Using Google Chrome DevTools To Improve Site Performance
Chrome DevTools is a set of web developer tools built directly into the Google Chrome browser. DevTools can help you edit pages on-the-fly and diagnose problems quickly, which ultimately helps you build better websites, faster. Here’s how to use it for site performance optimization. What is Chrome DevTools? Chrome DevTools is a suite of tools…