The Archive.

Browse our complete collection of historical articles on SEO, digital marketing, and web technologies.

  • Hello world!

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  • LLMs.txt: The Emerging Standard for AI‑Friendly SEO

    LLMs.txt: The Emerging Standard for AI‑Friendly SEO

    As artificial intelligence reshapes how people discover and consume information, website owners are facing a new challenge: making their content accessible not just to search engines, but to large language models (LLMs). Enter LLMs.txt,…

  • Why ChatGPT Cites One Page Over Another

    Why ChatGPT Cites One Page Over Another

    When you ask ChatGPT a question, it often pulls in multiple sources—but not every page it retrieves gets cited. A recent study analyzing 1.4 million prompts reveals fascinating insights into how ChatGPT decides which…

  • SEO & ChatGPT

    SEO & ChatGPT

    Overview of ChatGPT: ChatGPT’s release on November 30, 2022 led to a cascade of competition, including Bard and Bing, although the latter runs on OpenAI’s technology. ChatGPT and Bing uses GT technology whereas Bard…

  • Information about HREFLang Mapping

    Information about HREFLang Mapping

    Hreflang tag is an HTML attribute used to specify the language and geographical targeting of a webpage. If the websites have multiple versions of the same page in different languages, we can use the…

  • Primary Things To Keep In Mind While Doing Site Audit

    Primary Things To Keep In Mind While Doing Site Audit

    Below are few things that one should keep in mind while doing website audit or website analysis – 1. ‘WWW’ Resolve / Home Page URL Canonicalisation Priority: HIGH Your website without www should redirect…

  • Best Practices to Design Landing Page and Thank You Page for Successful Campaign

    Best Practices to Design Landing Page and Thank You Page for Successful Campaign

    Inbound marketing is all about attracting strangers to your website, converting them into visitors and then to leads. Here are the best practices to design landing page and thank you page for successful campaign that…

  • Top SEO Recommendations and Tips for Website Security

    Top SEO Recommendations and Tips for Website Security

    It is always important to have clean and secure website in order to prevent it from search engine blacklisting, to increase its credibility and authority in the eyes of search engines like Google. Here…

  • H1 Tags for Heading Text and How to use them to Improve SEO Performance?

    H1 Tags for Heading Text and How to use them to Improve SEO Performance?

    There are various on-page and off-page elements which are considered as influential search engine ranking factors for any website. While search engine algorithms are continuously evolving and there are different trends over the time, importance…